Beccaxcompany takes the dark green, refreshing and crisp inspiration of the Pacific North West to represent the identity of Fort Construction, a local Vancouver Construction company.
Their website has been kept clean and simple as most of their business is gathered by the community and relationships made by their founder, James MacDonald. This is simply a platform used for contact information and online presence.
Beccaxcompany shot all photography used on their website with a Minolta SRT film camera to keep aesthetics just as raw and real as the work Fort Construction is proud to produce.
The use of the bold, capitalized type face is to quickly visually categorize this company in trades, construction or architecture. A minimalist partial triangle inside the “o” has a double meaning; symbolizing the mountains of the PNW and a typical shape of a roof to represent “building”.
We used the dark green vs white contrast to be seen clearly on job site signage to advertise to new potential clients.