Graphic Designer for Marketing
Graphic Designer for Marketing
Becca accepted a position at HCOS in August 2020 as a Senior Visual Designer.
I accepted a Senior Visual Designer role at Heritage Christian Online School in August 2020. As a part of a 2-3 person team, we deliver websites, branding, print materials, advertisements, social media and more for HCOS’ many different brands. This small team is also in charge of designing state-of-the-art K - 12 online courses that are sold all throughout Canada and the US.
As part of my first year at HCOS, we went through an entire rebrand. (previous logo left)
All companies need a strong design system that is updated often. Rules for the brand need to be taught to the members of the company and enforced wherever possible.
Brands need a consistent look and feel across all platforms, from look and feel to the way we speak about ourselves and our company.
A companies missions and values should be thoughtfully considered and followed throughout the lifetime of a brand.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”