Packaging
Be Fresh is a private label brand for SPUD.ca. In 2018, we relaunched their coffee line with new packaging.
Art direction by Beccaxcompany.
Photography by Halina Garycka.
Each roast’s packaging indicates the levels of aroma, acidity, body and complexity, for a user-friendly approach to coffee shopping.
To market the new line of coffee, each retail store was outfitted with sandwich board displays, shelf talkers, and 50g coffee ground samples, along with in-store merchandising.