Graphic Designer for Marketing
Graphic Designer for Marketing
Packaging
Be Fresh is a private label brand for SPUD.ca, an online grocery company based in Vancouver, BC. In 2018, their original line of coffee’s were relaunched with additional roasts which meant they needed updated labels and marketing.
Art directed by Beccaxcompany and shot by local photographer, Halina Garycka.
Each roast’s packaging indicates the levels of aroma, acidity, body and complexity, for a user friendly approach to coffee shopping.
To market the new line of coffee, each retail store was outfitted with sandwich board displays, shelf talkers, and 50g coffee ground samples, along with in-store merchandising.